Kyoto, Kansai
Uji
Historic tea gardens known for deep umami and an elegant finish.
Traceable Japanese origin
Where our matcha grows.
Aichi, Chūbu
Nishio
Shade-grown tencha with a mellow, creamy character.
Fukuoka, Kyūshū
Yame
Mountain-grown matcha with round sweetness and quiet depth.
Shizuoka, Chūbu
Shizuoka
Highland tea with fresh aromatics and a clean finish.
Japan
34.89°N · 135.81°E
THE MATCHA UPGRADE EVERYONE'S TALKING ABOUT
REAL SIPS. REAL RITUALS.
Tiny cubes.
Big matcha energy.
75000+
orders delivered
Would recommend
to a friend who wants an easier matcha ritual.
Love the taste
smooth, vibrant matcha with no whisk required.
Felt a positive impact
on their energy, focus, or everyday routine.
*Based on post-purchase customer feedback.
FROM LEAF TO LAB
BACKED BY SCIENCE:
Tap through to see why Japanese matcha has better properties compared to ordinary matcha.
THE POWDER TEST
Matcha or just powdered tea?
75–90%
Shade in the field study
After 20 days, tea shoots under 75% and 90% shade contained more theanine than unshaded shoots.
Tencha first
Traditional matcha is milled tencha—not simply any green tea leaf ground into powder.
10
Tencha grades tested
A Japanese analysis found meaningful chemical differences between ceremony-grade tencha, industrial matcha, and powdered green tea.
A label is not a lab test
The authors also cautioned that chemistry alone could not cleanly separate every industrial matcha from ordinary tea powder.
RANDOMIZED, PLACEBO-CONTROLLED • JAPAN
Attention held up under a mild stress test.
In 42 adults ages 25–34, 2 g of matcha daily for two weeks was associated with faster Stroop-task reaction times after mild psychological stress versus placebo.
The honest footnote: the other cognitive tests showed no significant between-group differences, and the study included industry-affiliated authors.
Open the published study42participants
2 gdaily
2weeks
RANDOMIZED, DOUBLE-BLIND STUDY • KYOTO
The microbiome changed. The meaning is still emerging.
Among 33 healthy adults ages 18–25, two weeks of Japanese matcha changed overall gut-microbial composition; the placebo group did not show the same significant shift.
The honest footnote: this was a small, short, exploratory study. A microbiome shift is not proof of a specific health outcome.
Open the published study33participants
1.5 gtwice daily
2weeks
COMPOSITION ANALYSIS • JAPAN
Premium tencha showed a distinct chemical profile.
In the tested set, tea-ceremony-grade matcha contained more than 1.8 g of theanine and 250 mg of chlorophyll a per 100 g dry weight. Most industrial matcha and powdered green tea samples were lower.
The honest footnote: these figures describe study samples—not every Japanese matcha and not this product without batch-specific testing.
Open the published studyResearch is educational and does not prove that this product will produce the same results. Matcha contains caffeine. Individual responses vary.
MATCHA MATH
Your daily ritual.
Minus the daily splurge.
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OUR COST PER SERVING
$0.98
instant matcha cube
YOU COULD KEEP
$646
in your pocket every year
64% less spent on matcha
CUMULATIVE SPEND
The gap gets greener over time.
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